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November 12, 2007

AGENDA- JHB

7:00 REGISTRATION
Refreshments

7:45 Welcome Address
CFC representative

8:00 MIPCOM / MoCollywood / Media Guardian Summit Feedback
Stanley Edwards

8:30 Marketing Opportunities: Engaging People Online through participation
Mike Stopforth

9:00 Corporate Social Investment - How do brands leverage exposure in a credible and responsible way?
Tamaryn Smith -Kaelo PR

9:30 COFFEE / TEA BREAK

9:45 Mobile as a Medium
Rick Joubert - Vodacom

10:15 Mxit- The Future of IM Marketing
Paul Stemmet- Mxit

10:45 Mobcasting- Mobile Advertising in a Channel Environment
Alexander Gregori- MOBmix

11:15 New Media Marketing- How are Agencies Shaping Up?
Nic Bednall – BBDO
Sello Leshope- Ogilvy

11:45 LUNCH

12:45 Branded Entertainment – The Brand, the Agency, the Broadcaster & the Producer. International
Trends and Local Opportunities

Stanley Edwards, Anthony Wayment & Duncan Ervine

13:15 Branded Entertainment – Case Study
Heather Swart - Zoom

13:45 2010: Future Perfect or Imperfect? – A look into the future of South African Online Market Trends,
within a regional and global context

Evan Milton & Ben Wagner – Stonewall Digital

14:15 Digital Signage Grows up- Creating interactive brand experiences
Rob Nelson & Emmanuelle Salon
TBM Mobile

14:45 COFFEE / TEA BREAK

15:15 Broadband Growth & New Media Opportunities
Rudolph Muller – My ADSL

15:45 Beyond Banners: Online Advertising meets Web 2.0
Alistair Fairweather- 24.com

16:15 Radio in the Digital Age
Ricky Singh- Kagiso Media

16:45 Closing Speech

17:00 Conference Ends